EkoNiva organic milk now available at Perekrestok in Moscow

EkoNiva organic milk now available at Perekrestok in Moscow

1 December 2021 News from the Company

Ekosem-Agrar and the Russian retail chain Perekrestok want to jointly promote organic products. The dairy products of our brand "EkoNiva Organic" can now be purchased in the 300 stores of Pererkrestok in the Russian capital.

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The fresh organic whole milk "EkoNiva Organic" with a fat content of 3.3% to 6% can now be found on the shelves of Perekrestok. The milk has a distinct creamy taste and a high content of vitamin D3 of natural origin. In the near future, an expansion of the organic assortment is planned. EkoNiva's organic UHT milk with a fat content of 3.2% will also be available soon.

Consumer interest in organic food has been steadily increasing in Russia for a few years. The main reason for choosing organic products is the responsible approach to one's own health and to the environment. Organic farming is subject to strict regulations worldwide. For example, it must not be located near industrial plants and areas of intensive agriculture.

All products of the "EkoNiva Organic" brand are made from raw milk from our organic dairy farm in Savino (Kaluga region). Both the farm and the dairy MosMedynagroprom are certified according to the European and Russian standards for organic farming. Both entities undergo an annual audit, which confirms that they are authorized to produce products with the organic label.

Consumers can learn about the principles of organic production by scanning a QR code printed on each milk package of "EkoNiva Organic."

"Ekosem-Agrar Group aligns its business activities with sustainability principles. We are pleased to cooperate with a partner like Perekrestok, which also shares the values of environmental responsibility, to make these values more popular", says Denis Ishmaev, Sales Manager of EkoNiva Produkty Pitanija.

"One of our goals is to promote a healthy lifestyle and the availability of high quality and healthy products. Thanks to our partnership with Ekosem-Agrar Group, we will expand our assortment and offer our customers even more high-quality and healthy products that fully comply with organic standards," explains Elena Vorontsova, Head of the Organic Food Department at the Perekrestok retail chain.